Margly in one sentence#
Margly is your e-shop partner. It connects your store, your ads, and your costs, looks at everything together, and every day tells you: "This is working for you, you are losing money on this, and here's how to fix it."
How Margly helps you#
- Recommends concrete steps with concrete benefits — how to increase revenue and improve margin, always with an estimated financial impact.
- Your 24/7 analyst — overviews with one click, whenever you need them. In human language, not tables — how online campaigns work, an overall e-shop overview, product mix, where you are losing margin, and a host of other outputs.
- Save opportunities into tasks with current values and Margly tells you in a few days whether there was an improvement or not.
- Watches Google Ads, Sklik, Meta, and Heureka campaigns in one place and recommends concrete steps for improvement with an estimated financial benefit.
- Tracks positions and keywords in Google Search Console and monitors customer behavior based on Google Analytics data — looking for concrete growth opportunities.
- Daily tracks orders, margins, and ad returns and recommends concrete steps like "Stop the XY campaign, as it generates no conversions" etc.
- Calculates net profit after deducting costs of goods, shipping, and marketing.
- Finds products that earn — and those that rather hold back growth. It also alerts you to a potential stock-out.
- And a lot more — Margly is continuously expanded with new analyses and views.
Who the add-on is intended for#
Margly makes sense for you if:
- You run an e-shop and want an overview of its performance from all angles
- You manage advertising in Google Ads, Sklik, Meta, or Heureka and want to know what really pays off
- You don't want or can't pay an external analyst tens of thousands per month
- You want recommendations in your language that you immediately understand — without complicated abbreviations
- You are looking for a partner who tells you every day concretely where to start
What you will need#
E-shop connection
According to your platform:
- Shoptet — API key from the administration (Shoptet Premium only), or 3 CSV feed URLs (orders, products, customers). The authorized Margly.io add-on is in preparation — installation will then be with two clicks without manual key entry.
- Upgates — install the Margly.io add-on from the Upgates marketplace (two clicks)
- Shopify — the Margly.io add-on is in preparation and will soon be available in the Shopify App Store. Until then, let us know at support@margly.io, we'll handle the connection individually.
Details in the Integrations section.
Ad platforms and other Google platforms
Optionally, but recommended:
- Google Ads, Google Analytics 4, Search Console — via Google OAuth (one click)
- Meta Ads (Facebook + Instagram) — via Facebook OAuth + ad account selection
- Sklik — paste API key from the Sklik administration (CZK e-shops only)
- Heureka — paste API key from the Heureka Partner portal (CZ and SK e-shops only)
Cost invoices
Logistics, marketing, payroll, operations. PDF and Excel — AI reads them for you (see AI invoice import).
What happens after connection#
Margly pulls historical data — orders, customers, products — and within 5–30 minutes you'll see the first overview. Action recommendations start appearing right after the first data load and refresh with each subsequent one. Give it a few days so it gets to know how things usually look at your place — then the recommendations will be more on point.
What's next#
- Onboarding guide — registration step by step
- First data load — what happens right after connection
- Dashboard overview — what each card means