Customer reviews (Sentiment)

What the Sentiment section is#

Sentiment shows you what your customers think — we collect your reviews from Heureka and Zboží.cz, match them to specific orders, customers and products, and combine them with data you already have in Margly (revenue, margins, carriers). You'll see:

• average rating, how many customers recommend you and the satisfaction split,
• product ratings linked to revenue, margin and ad spend,
• carriers by delivery satisfaction,
• topics from review texts (delivery, packaging, communication, price, quality, returns),
• a review inbox where you can reply directly.

Zboží.cz — works automatically#

Zboží.cz reviews ("Verified by Customers") are collected automatically through your Sklik (Fénix API) connection — no extra step needed. Just keep Sklik / Fénix connected. Shop and product reviews start appearing after the next sync.

Heureka — three keys in one card#

In Integrations → Heureka the card has three columns. Reviews use different keys than conversion measurement:

1. 1

   Shop reviews — the “Verified by Customers” key

   In the Heureka admin open Verified by Customers → questionnaire settings and data and copy the secret key. It is a different key from conversion measurement. Paste it into the Shop reviews column in Margly. With it we load shop reviews and you can reply to them directly.

2. 2

   Product reviews — the key from the export link

   In the Heureka admin find the product review export (Verified by Customers). The link looks like …export-product-review.php?key=XXXX — copy the part after key=. Paste it into the Product reviews column. We load ratings of individual products and match them to your catalog by EAN.

3. 3

   Done — data fills in on its own

   Once you add a key, we download the review history right away and keep topping it up automatically every day. Heureka CZ and SK are two independent connections — if you sell on both markets, add each key separately.

Replying to reviews#

You can reply to shop reviews straight from Margly — in the Sentiment inbox or from an order/customer detail. The reply is sent to Heureka or Zboží.cz and shown publicly next to the review. Product reviews can't be replied to (the comparison sites don't allow it).

A reply can be edited later. On an already answered review you'll find an Edit reply button — the text is pre-filled and, once saved, replaces what is published next to the review. On Heureka you can also delete a reply; Zboží.cz doesn't allow deleting, there you can only overwrite it.

Where you'll see the reviews#

• Sentiment (left menu) — the full satisfaction overview, carriers, products, topics and inbox.
• Overview — if a review is waiting without your reply, we flag it in the Growth plan.
• Order and customer detail — you'll see a specific order's or customer's review right there.

FAQ#

• I can't see the Sentiment section. Check that your business country is the Czech Republic or Slovakia (Settings → profile). Outside CZ/SK the section isn't available — the comparison sites don't operate there.
• Heureka reviews aren't loading. Make sure you pasted the Verified by Customers secret key, not the conversion key — they are two different keys.
• Product reviews are missing. Check the key from the export link (the part after key=) and that your products have an EAN — we match reviews to the catalog through it.